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Always "Give A Girl A Break" Digital Brand Activation

Always wanted women to know that they support them in everything they do. So we started “Give a Girl a Break,” a digital program that lived on Tumblr, Facebook and Twitter, to inspire women to help each other turn their dreams into reality. Always invited them to come together and use their talents to create films about what it means to "Give A Girl A Break."
 

The results were three remarkable films! And a crowd-selected winner, not to be missed.

The Final Three Films

The Launch Posts

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The Website and Ongoing Social Support

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Girls could follow along with behind the scenes footage. 

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And to cap off the activation, we let our audience vote on their final favorite film. 

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